Report: Chiefs vs. Dolphins Playoff Game Made History On Peacock

INGLEWOOD, CALIFORNIA – SEPTEMBER 20: Quarterback Patrick Mahomes #15 of the Kansas City Chiefs celebrates a touchdown by teammate tight end Travis Kelce #87 against the Los Angeles Chargers during the second quarter at SoFi Stadium on September 20, 2020 in Inglewood, California. (Photo by Harry How/Getty Images)

Harry How/Getty Images&period;

Whether they liked it or not, many NFL fans found the Wild Card Weekend game between the Kansas City Chiefs and Miami Dolphins on Peacock.

The streaming service held the exclusive rights to the first-round AFC playoff matchup. While the ratings didn’t quite match the other televised postseason games, NBC celebrated it as the most live-streamed event in United States history.

A data analysis firm, Antenna, claimed that Peacock garnered 2.8 million new subscribers in the three days leading up to the Jan. 13 game. Antenna called it “the single biggest subscriber acquisition moment ever measured” by the company.

New on the Antenna Insights Blog: Peacock’s NFL Wild Card Game Experiment. Antenna estimates 2.8M sign-ups to Peacock over Wild Card weekend. It was the single biggest subscriber acquisition moment ever measured by Antenna. https://t.co/Oex5BFoFgx

— Antenna (@AntennaData) January 24, 2024

It’s unclear how many of those subscribers joined to watch the Chiefs/Dolphins game. Maybe some wanted to check out Mrs. Davis or Poker Face.

Peacock and the NFL will see those sign-ups as a victory. Fans bitter about paying to watch the game will likely disagree.

The platform costs $5.99 per month, but Peacock ran a deal for $29.99 per year for first-time or returning subscribers. It’d be interesting to see how many of those subscribers took the one month with plans to cancel, and how many actually follow through before the next bill arrives.

It’s getting increasinble difficult for sports fans to keep up with the shift to streaming. Peacock also aired Big Ten college football games and Sunday MLB matchups, and Prime Video gained the rights to Thursday Night Football in 2022.

Apple launched a deal with Major League Soccer, and WWE recently agreed to move Monday Night Raw to Netflix starting next year.

Those new Peacock subscribers watched Kansas City cruise to a 26-7 victory over Miami in sub-zero temperatures. The Chiefs then defeated the Buffalo Bills to advance to the AFC Championship Game against the Baltimore Ravens.