Fans might not like the idea of the NFL streaming a playoff game exclusively on Peacock, but there will be some benefits to this move.
Sports Business Journal is reporting that Saturday’s game between the Miami Dolphins and Kansas City Chiefs will feature 40 percent fewer ads than a traditional broadcast.
Peacock will also go commercial-free for the fourth quarter of the Dolphins-Chiefs game. That right there should be music to NFL fans’ ears.
Peacock’s exclusive #NFL Wild Card game will feature 40% fewer ads than a traditional broadcast 🏈
The network will also go commercial-free during the fourth quarter.
Read more from @Wes_Sanderson98 ⬇️
— Sports Business Journal (@SBJ) January 12, 2024
It was previously reported that NBC paid $110 million to have this Saturday’s game between the Dolphins and Chiefs exclusively on its streaming platform. The hope is this game will drive subscriptions to Peacock.
“Ultimately, I think where we’ll decide whether this was a good investment or not is long down the road,” NBC Sports President Rick Cordella said.
For some people, a commercial-free fourth quarter won’t appeal to them. For others, however, that could persuade them to become a Peacock subscriber